The hip-hop community has been name-dropping designer labels since rap music began. Now, Nicki Minaj, the highest-selling female rapper of all time, has taken her love of an iconic Italian brand to the next level with her Fendi Prints On capsule collection.
To celebrate the capsule collection’s in-store drop, Fendi and Holt Renfrew Yorkdale held a special cocktail event and unveiled an experiential activation. The hexagonal structure is designed to mirror the futuristic inspiration of the collection and is covered with the house’s iconic FF logo for the perfect Instagram photo opp. It’ll be open to the public during mall hours until October 30.
Learn more about the collaboration from Fendi creative director Silvia Venturini and the rapper herself below.
It’s very pink.
It was imperative to Minaj that the collection – which plays with both oversized and body-con silhouettes – have lots of pink. The colour has become her signature, from her eye-catching red-carpet outfits and her Lamborghini Aventador to her multi-platinum albums, Pink Friday and The Pinkprint.
It’s surprisingly wearable.
Minaj worked with creative director Silvia Venturini Fendi to create a playful and futuristic 127-piece collection that includes women’s, men’s and children’s lines. “She really wanted it to be something that she could wear,” says Venturini Fendi of their collaboration. “It’s not something that bears her name and that’s it.”
It was designed with Minaj’s fans in mind.
Of her desire to make the collection more accessible to her hyper-loyal fans (known as “the Barbz”), Minaj says, “I don’t only want to be front row rocking my Fendi; I want to be in the hood rocking my Fendi too. I want to feel like I’m back in Southside Jamaica, Queens.” As such, Fendi Prints On includes leisurewear staples such as joggers, hoodies and retro sneakers in silver and fluoro pink. “If you love fashion, sometimes you save up for the things you love,” says Minaj. “When I was doing my nine-to-five [as a waitress], this is something I would have saved up for.”
See the entire Prints On campaign below, starring Minaj and shot by Steven Klein.
A version of this article appeared in the November 2019 issue of ELLE Canada.