Every once in a while, there’s a designer collaboration that’s so spot-on, the final result is even bigger and better than the buzz predicted it would be. When it comes to PUMA’s new limited-release capsule with Dua Lipa, you can count on that being the case.

In the first official collab between the iconic sportswear brand and the “Levitating” singer, teasing her larger collection dropping spring 2022, expect a grungy nod to the late ’90s as well as a totally contemporary aesthetic fitting of a modern-day pop star. The collection is called “Flutur,” which is the Albanian word for “butterfly”—a reference to Lipa’s heritage, a celebration of this “new beginning” with PUMA and a clever way of acknowledging her emergence as a bona fide icon. The 26-year-old Londoner, who’s embarking on her worldwide Future Nostalgia tour in early 2022, quickly evolved from model to artist with a number-one hit record in her short but mega-impactful career. Another way Lipa is always innovative? Her much-coveted style sensibilities. She’s not shy about stepping out in striking fashion, from all-over sequins and cool cut-outs to unforgettable double-denim looks.

It’s fitting, then, that her four-piece collection with PUMA is centred around a singular pair of statement shoes. Lipa’s take on the brand’s Mayze silhouette—a blacked-out, all-leather version of the classic stacked-sole platform sneaker—stuns in its goth-inspired simplicity. It’s embellished with a butterfly logo that’s special to this collab, one that unites the feline PUMA logo with Lipa’s name in a psychedelic, liquid-mercury-meets-neon finish. It’s an element Lipa says she’s “very proud of,” noting that the underlying message has a personal meaning. “For me butterflies are more than just beautiful creatures; they represent so much, like transformation, hope, and metamorphosis,” she says. “Over this past year the butterfly has become especially symbolic and meaningful to me.”

Ready to shop these exclusive shoes? Head to BrownsShoes.com on December 18 to secure your pair. Rounding out the Flutur collection are three apparel pieces—a slim baby tee in two colours and an oversized hoodie emblazoned with the butterfly logo—which will be available at PUMA.ca.

PUMA X DUA LIPA OVERSIZED HOODIE

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