In its Q2 Earnings report, Lululemon CEO Calvin McDonald announced the Vancouver-headquartered athleisure brand would begin to offer more inclusive sizing as of this month. “This is an important step forward for lululemon,” said McDonald. “I’m excited that later this month we will start to offer some of our core styles and sizes 0 to 20 and this is just the beginning. By the end of 2021, the majority of our women’s assortment will be available in our more inclusive size range.”

The Align and Fast and Free leggings, designed for yoga and running respectively, along with the Define jacket, are the styles currently available in the new sizing range. Previously, Lululemon offered its styles up to a size 14.

In a video announcement, Audrey Milligan Reilly, SVP of women’s design for Lululemon, explained that the brand “remastered” its patterns to ensure the ideal fit for each and every size.  “We’ve spent the last two to three years looking at re-looking at body types,” said Milligan Reilly. “It’s about understanding how that material maps on the body.”

 

Inclusive sizing will be reflected in all new seasonal launches going forward, including bra sizes, which will be available up to a size 40G. The majority of the brand’s currently bra offerings are available for cup sizes A through D, with the Free to Be Elevated, Fine Form, Run Times, Enlite Bra Front Zip and Enlite Bra Weave bras available up to an E cup.

“This is just the start of our journey, we realize we have much more work to do behind the scenes,” adds Milligan Reilly. “There really, truly, shouldn’t be any limit in who we’re designing for. Everyone wants to feel confident and at the top of their game.”

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