Tech
Get Ready to Spend Even More Time On Instagram
There's also a new app.
by : Patricia Karounos- Jun 20th, 2018
You open Instagram to scroll through for a few idle minutes and suddenly an hour has gone by. We’ve all been there (like, at least twice a day). But prepare for it to happen wayyyyy more often.
Instagram has just launched a brand-new feature, IGTV. The long-form video hub will feature vertical video from some of your fave IG content creators. And these videos won’t be broken up into short, 15-second clips—they can be up to one hour long.
Among the stars already adding to IGTV? Selena Gomez (whose debut video is directed by Petra Collins), Kim Kardashian West, Virgil Abloh and Chris Hemsworth.
A post shared by Instagram (@instagram) on
There’s a new, stand-alone IGTV app, but the videos are also viewable from the Insta app already on your phone. IGTV “channels” are based on the creator, so when someone you follow uploads to the hub, their channel will show up for you to watch.
IGTV is available around the world today.
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