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We often think of skin aging as a future problem, a moment when wrinkles, fine lines and hyperpigmentation start to appear as the inevitable result of chronological age. But if you think you’re immune to the signs of time in your youth, think again. “Skin starts to age much earlier than we think,” says Dr. Sonya Abdulla, a dermatologist and skincare expert. “As early as our 20s, we start to lose collagen, an essential protein that provides elasticity and firmness.” It’s the basis of our skin’s foundation, but by the time we’re 40, she says, collagen supplies begin rapidly deteriorating, with each subsequent year resulting in a 1 percent loss due to biological aging accelerated by microinflammation and oxidative stress. What’s more, our skin’s capacity to produce collagen is reduced by 75 percent with age.
But it’s not all dermis doom and gloom: Through its new LiftActiv Specialist line, Vichy Laboratories has narrowed in on a potent combination of natural-origin ingredients to promote firmer, younger-looking skin from within. It starts with peptides: These protein fragments are able to target the skin receptors that stimulate natural collagen synthesis. Peptides are the most effective alternative to real collagen, which, as a larger molecule, can’t topically penetrate the skin’s barrier. The line’s LiftActiv Collagen Specialist Day Cream is specially formulated with these skin-firming actives as well as skin-brightening, hyperpigmentation-reducing vitamin C for a 360-degree approach to firmer and more lifted and even skin.
Vichy Laboratories’ other star ingredient is hyaluronic acid, a molecule known to absorb up to 1,000 times its weight in water. Revered for its skin-plumping, hydrating properties, hyaluronic acid’s plus points are passed on to you in the range’s Hyalu Mask. Used together with the peptide-rich LiftActiv Collagen Specialist Day Cream, it will provide a bounty of long-lasting and cumulative benefits that will keep the signs of aging at bay.
 Varani et al., 2006: Decreased Collagen Production in Chronologically Aged Skin
The Liftactiv Specialist Line
Formulated to stimulate skin’s natural anti-aging mechanisms and correct the visible signs of aging with powerful, natural-origin actives.
Collagen Specialist Day Cream
Packed with collagen-stimulating peptides and complexion-brightening vitamin C, this luxurious day cream lifts and firms skin and evens skin tone.
With 1 percent pure hyaluronic acid present in this five-minute, three-times-weekly mask, expect plumper, more hydrated skin and a reduced appearance of wrinkles and fine lines.
Learn more about Vichy’s LiftActiv Specialist range and its youth-boosting effects here.