Makeup & nails
M.A.C Cosmetics Celebrates Canadian Roots With New Campaign
Prior to being acquired by Estée Lauder in the late ’90s, M.A.C Cosmetics was owned by Canadian founders Frank Toskan and Frank Angelo.
The M.A.C Originals campaign, launched May 20, pays homage to these Canadian roots, celebrating nine Canadians who embrace the values the Franks built the company around: inclusivity, artistry and a love of high-performing makeup.
The campaign stars Olympian and world champion ice dancer Tessa Virtue, model and TV personality Stacey McKenzie, artist and author Vivek Shraya, influencer Alyssa Lau, models Grece Ghanem and Damaris, musician Juzar Dean and M.A.C artists Steve Hansman and Jordynn Bernard.
Watch the campaign video below.
Newsletter
Join our mailing list for the latest and biggest in fashion trends, beauty, culture and celebrity.
Read Next
Fashion
Are Fashion Brands Getting Greener?
While the fashion industry is making a lot of noise about being more sustainable, a closer look shows that its earth-friendly commitments are often more illusion than reality.
Beauty
What Beauty Packaging Is Actually Sustainable?
We sought out leaders in the field to help us get to the bottom of the blue bin once and for all.
Culture
This Maple Whipped Tofu Toast Is Unreal
Light, fluffy with a touch of zest, this maple syrup-infused toast is a slice of heaven.