Makeup & nails
Everything You Need to Know About Kim Kardashian’s SKKN Rebrand
KKW Beauty is becoming SKKN.
by : George Driver- Jan 7th, 2022
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If you thought 2021 was brimming with brand new celebrity beauty lines (Hailey Bieber, Priyanka Chopra, Harry Styles, Machine Gun Kelly… the list goes on), then brace yourself for 2022.
Kicking the year off with the first major A-list launch is Kim Kardashian. Confused, we were too. KKW Beauty already exists, right? Well, sort of. Never one to miss an entrepreneurial opportunity, Kardashian is giving her old KKW Beauty line a total overhaul – think new products, new packaging, and, more significantly, an entirely new name. In fact, KKW Beauty doesn’t actually exist anymore.
Enter SKKN. In line with her recent ‘single status’ filing as part of the divorce proceedings from husband Kanye West, the beauty mogul is rebranding her old beauty line that referred to the initials of her married name, Kim Kardashian West, and creating an entirely new beauty concept called SKKN.
As for the name, the mum of four is yet to reveal what SKKN stands for, however, in true Kardashian style, there has already been controversy attached to the new moniker. Owner of New York spa and beauty centre SKKN+, Cydnie Lunsford, is currently undertaking legal action against the 41-year-old, issuing a cease and desist letter for the unauthorized use of her brand name. Currently the issue remains unresolved.
Watch this space for more information on Kim’s SKKN rebrand as it happens.
This story originally appeared on ELLE UK.
Read more:
Kanye West Says He Has Made ‘Mistakes’ in Marriage to Kim Kardashian but Wants to ‘Restore’ It
Kim Kardashian and Pete Davidson Are Reportedly Dating Now
Fendi x SKIMS: Everything You Need to Know About Kim Kardashian’s Fashion Collab
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