Sexual wellness brand Trojan is demystifying masturbation with a new study on Gen Z’s self-love habits.
Conducted with the Sex Information and Education Council of Canada (SIECCAN), the self-pleasure study includes findings from 1,500 Canadians between the ages of 18 and 24, and revealed some interesting facts. For example, did you know that although men are twice as likely to masturbate, women actually enjoy it more – especially if they did it more often?
“More young women are finding pleasure in their own bodies and creating that for themselves, and this is a wonderful step forward for young people,” says Robin Milhausen, PhD and sexuality and relationships researcher at the University of Guelph, who worked on the survey.
Despite masturbation’s history of being regarded primarily as a “men’s activity,” the study’s findings show that women are more likely to find masturbation pleasurable.
The survey also suggests that masturbation contributes to healthy relationships with partners and satisfying sex lives. In fact, 47% of women and 39% of men who said masturbation was pleasurable also said they were happy overall with their sexual lives.
“We can use the findings from this survey to normalize masturbation for both men and women, and to encourage young people to explore their bodies, developing sexual comfort,” adds Milhausen. “A positive relationship with your own body, particularly developed early in life, can have positive implications for sexual wellbeing and relationships in later adulthood.”